Close up of Julia Nobis wearing The Frankie Shop.

Inside our FW23 campaign

Introducing our latest Fall/Winter campaign, featuring the iconic Julia Nobis and styled and directed by long-time Frankie collaborator Suzanne Koller. This collection invites you to explore the intersection of bold elegance in a modern, urban context. Join us as we embark on a journey of architectural sophistication that speaks volumes.

Captured by renowned photographer Anthony Seklaoui at the 15th Arr. Beaugrenelle—an example of post-Corbusean architecture from the 1970s. It was the perfect canvas to complement our vision of merging bold lines with soft silhouettes. 

  • Model Julia Nobis photographed by Anthony Seklaoui in the Rhea sweater

The campaign exudes a sense of dark romance, with sultry hues and coffee-colored tones that add a touch of mystery in a landscape that is far from your typical Parisian atmosphere. Layers of tonal and monochrome shades were combined, creating depth to each look while rich, luxurious textures exude opulence.

Explore some of our campaign looks and get a glimpse of what's in store for the upcoming season:

We started introducing faux fur last year, and due to its success, we increased our offering this season with even bolder silhouettes that will stand the test of time. Make a statement with the Joan long faux fur coat, which will soon be available in two colors. Elevate your look by styling the coat with either a rich palette of browns or a sleek all-black.

You will also find our extra long, bold faux fur Nicole coat juxtaposed against the urban backdrop. This coat will be available soon in off white.

This collection emphasizes volume, shapes, and understated hues as its defining elements. Among the favorites is our Dallas oversized shirt, which has been re-edited in luscious wool and will be available in luxurious fall shades. Consider pairing it with the Malvo long pencil skirt for a monochromatic moment. Both items are arriving in stores soon.

Wrap yourself in wool and cashmere with our Nikola padded trench coat, and style it with shades of grey for a monochrome chic moment. 

This season we are embracing texture with our new luxurious croc-effect separates. Soon to be available in a versatile selection of pants, jackets, skirts, and shorts, providing you with the perfect opportunity to elevate your look.

Catch our campaign in the streets of New York and Paris in the coming days, and sign up for our newsletter to be notified as our fall collection rolls out in stores and online.

Art direction and style: Suzanne Koller
Photographer: Anthony Seklaoui
Model: Julia Nobis
Hair: Olivier Schawalder
Make up: Marie Duhart
Production: Rosco Production
Videos: Nuttanich Luengteerapap

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